Hollywood Studios Are Spending On AI To Control The Future Of Film

Amazon MGM Studios announced three animated series for Prime Video from its GenAI Creators' Fund at the AI on the Lot conference on May 27. The fund provides selected creators with AI production tools and financing built on AWS. The series include Cupcake & Friends from BuzzFeed Studios, Love, Diana Music Hunters from pocket.watch's Albie Hecht, and Punky Duck from animator Jorge R. Gutierrez. Amazon is positioning AI as an enabler for small teams rather than a replacement for animators. Hollywood studios are investing in AI to control the future of film production and distribution. The move signals a strategic shift toward integrating generative AI into mainstream entertainment workflows.