AIET Techabout 2 hours ago
JioStar Pushes AI and Commerce Into Sports
4 min read
JioStar is turning live cricket into an interactive commerce platform, integrating Swiggy food ordering and ChatGPT-powered voice and text tools into its streaming app. Indian-language viewing accounts for 90% of watch time, with Haryanvi and Bhojpuri up 300% year-on-year. Sports viewership grew from 500 million in 2016 to over 1.2 billion during the 2026 IPL season.
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