Horror heist signals historic shift for Hollywood

The success of 'Obsession' and 'Backrooms' produced by 20s YouTubers marks a historic shift in Hollywood. These films achieved unprecedented reach on social media platforms with no traditional marketing spend. Comscore data shows Gen Z audiences now dominate organic content engagement on YouTube. Major studios have spent years attempting to replicate this model through social media. The films demonstrate that free platforms can serve as viable testing grounds for new ideas. This shift challenges studios to adopt higher-risk strategies to compete with digital-native content.