Salesforce acquires m3ter to add consumption-based billing to Agentforce

Salesforce acquired m3ter, a London metering platform, to add native consumption-based billing to Agentforce Revenue Management. The deal integrates m3ter's infrastructure for usage-based and outcome-based pricing models. Financial terms were undisclosed. m3ter was founded in 2020 by Griffin Parry and John Griffin, who previously co-founded GameSparks.