FinanceFortuneabout 2 hours ago
Cisco CMO Rebuilds Site to Boost Revenue
3 min read
Cisco CMO Carrie Palin leads a strategy to generate more revenue on the same budget by rebuilding the company website. Over two-and-a-half years, the site replaced a 17-year-old structure, causing bounce rates to fall by at least 30% and purchase interest clicks to increase by more than 200%.
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