AIFortuneabout 6 hours ago
United Airlines pushes premium travel strategy
3 min read
United Airlines CEO Scott Kirby is executing a long-term premiumization strategy, selling higher-priced seats and upgraded services. Revenue from high-end seats rose 16% in the latest quarter versus basic economy's 11% growth. The airline is adding premium seats, testing empty middle seats in economy plus, and expanding Starlink Wi-Fi to 1,000 planes.
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