AIAxios Techabout 1 hour ago
Treasure AI Expands Portland Sports Partnership
1 min read
Treasure AI, formerly Treasure Data, expanded its partnership with the NWSL's Portland Thorns and WNBA's Portland Fire, becoming their official agentic experience platform. The AI marketing company bets on women's sports popularity to build its brand, while both teams use the technology to deepen fan relationships. The deal was announced last week.
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