TechDigidayabout 3 hours ago
Georgia-Pacific holds off on buying agents
1 min read
Georgia-Pacific's senior director of digital media Paras Shah says buying agents would automate programmatic waste faster, not remove it. The company is cleaning up supply-side platforms and inventory scoring first. Industry splits between WPP and Omnicom testing agent buying and cautious brand marketers like Shah.
Level
Hype check
Tap to vote and see what everyone thinks.
