AIDigidayabout 1 hour ago
Amazon Ads Unveils AI Buying Tools
6 min read
At its unBoxed conference in San Francisco, Amazon Ads launched Amazon Ads Agent, Full-Funnel Campaigns and DVA+, collapsing separate buying silos into AI-driven workflows. The tools let advertisers set objectives while Amazon's AI handles execution. The rollout raises transparency questions as the FTC and 22 state attorneys general sue Amazon over alleged secret auction surcharges.
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