StartupsThe Next Webabout 10 hours ago
Walmart buys Vibe.co for $1.4bn to chase Amazon in ads
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Walmart agreed to acquire connected-TV ad platform Vibe.co for a reported $1.4bn, more than three times its $410m valuation nine months ago. The deal values Vibe.co at roughly 12.6 times revenue, far above rival MNTN's one-times multiple, reflecting retailer urgency to compete with Amazon in streaming advertising.
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