StartupsDigidayabout 15 hours ago
Walmart acquires Vibe in $1B-plus streaming ad deal
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Walmart agreed to acquire Vibe, a CTV advertising platform for small and midsize businesses, in a deal sources valued at over $1 billion. Vibe, which generated $100 million in annual recurring revenue, will join Walmart Connect. Co-founders Arthur Querou and Franck Tetzlaff are expected to lead integration by fiscal year 2027.
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