EVsThe Driveabout 2 hours ago
Ford Fathom EV Pickup Name Draws Expert Debate
9 min read
Ford named its new $30,000 EV pickup the Fathom, built on the Universal Electric Vehicle platform. Naming experts Jay Jurisch and Saul Colt say the name works but faces challenges, as Ford spent 9 months and focus groups choosing it over legacy names like Ranchero.
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