#copywriting Tech News.
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ChipsSilicon Canals2 days ago
A diamond is forever coined in 1947 by Frances GeretyFrances Gerety, a 31-year-old copywriter at N.W. Ayer, wrote "A Diamond Is Forever" in 1947 for a De Beers presentation. The slogan reshaped Western engagement customs and was named the slogan of the century by Advertising Age in 1999. Gerety never married and died in 1999.
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