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The latest nielsen news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks nielsen across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.

Nielsen agreed to buy digital media measurement firm DoubleVerify for about $2.15 billion, or $13.60 per share. The deal follows Nielsen's 2022 privatization by Elliott Management and Brookfield Asset Management for $16 billion. DoubleVerify went public in 2021 at $27 per share.
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