TechDigidayabout 3 hours ago
Amazon pushes year-long ad attribution
6 min read
Amazon Ads says about 20% of a brand's sales value lands after the standard seven-to-30-day attribution window, based on a June study of more than 2 million campaigns. It is expanding a long-term sales metric, full-funnel campaigns and clean-room lookback windows so advertisers can verify projected sales against actual results.
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