AISaaStrabout 4 hours ago
Attention.com CEO: Your ICP Is Already Wrong
5 min read
Anis Bennaceur, CEO of Attention.com, argued at SaaStr AI 2026 that most B2B teams waste their best pipeline intelligence by not mining sales conversations. The $15M ARR company recommends running an agent monthly or quarterly to refresh ICPs from live closed-won data, targeting specific buyer pockets instead of broad segments.
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