AIDigidayabout 6 hours ago
Agencies race to deploy AI agents before clients do
1 min read
Agencies at Cannes are touting AI agent tests and partnerships, racing against clients who may use the same tech to bring marketing in-house. WPP is testing a media buying agent for premium video. Dentsu partnered with Newton Research on AI analytics and media-buying agents. Butler/Till works with DoubleVerify on Claude agents for ad quality.
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