AIDigidayabout 4 hours ago
DSP buyers rank The Trade Desk, Amazon, Google DV360
2 min read
Media buyers ranked five key DSPs: Google DV360, Amazon, The Trade Desk, Yahoo, and StackAdapt. The Trade Desk faces pressure from Amazon while smaller providers seek market share. Buyers prioritize CPM rates, log-level data access, and streaming partnerships over corporate drama or AI concerns.
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