MobileForbes1 day ago
Apple launches $ foldable iPhone Ultra
1 min read
Apple launches a $ foldable iPhone Ultra to target affluent users with luxury materials and advanced components. The device operates at a premium price point to absorb high component costs and protect the iPhone 18 Pro at $1099 and iPhone 18 Pro Max at $1299. This strategy isolates high-margin sales from the core iPhone lineup to maintain price stability.
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