SocialDigidayabout 19 hours ago
Accenture buys Whalar for creator economy playbook
2 min read
Accenture Song acquired creator agency Whalar last month in what Whalar called the largest creator economy transaction. The deal is valued at least $500 million based on Publicis' 2024 Influential acquisition. Accenture bought Whalar's operational layer for scaling creator relationships, not the relationships themselves.
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