AIDigidayabout 19 hours ago
China remains tough for holding companies
1 min read
China's ad market is shifting from traditional TV to e-commerce, KOLs, and platforms, squeezing holding company revenues. WPP's China revenue fell 12.2% in Q1 2026 and has contracted since 2021. Publicis Groupe bucked the trend with 13.6% billings growth in 2025, partly by winning Yum Brands' account after WPP's bribery scandal.
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