AIDigidayabout 4 hours ago
What are digital twins? Marketers weigh the opportunities and risks
1 min read
Brands are using AI-powered digital twins to clone spokespeople for cheaper, scalable content. Coca-Cola created a José Mourinho twin for a FIFA World Cup campaign. Avocados From Mexico used an AI Rob Riggle avatar for a Super Bowl spot. Marketers debate whether audiences will accept these replicas or reject them as dystopian.
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