PrivacyThe Recordabout 1 hour ago
Automakers Share Driver Data With Advertisers
3 min read
Northeastern University and Consumer Reports found 19 of 21 major automakers collect and broadly share customers' private data. Twenty-eight of 30 connected-car apps sent data to advertising or analytics firms, and seven shared names, emails or precise geolocations. GM, Honda, Nissan and Lincoln apps share VINs with location or email data, letting brokers identify driving patterns.
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