FinanceFortuneabout 8 hours ago
Walmart buys Vibe.co for $1.4 billion to challenge Amazon ads
3 min read
Walmart is paying $1.4 billion to acquire Vibe.co, a connected-TV advertising platform for small and mid-sized businesses. The deal, Walmart's largest in two years, includes a $180 million executive retention payment. Vibe.co was valued at $410 million nine months ago. CEO John Furner aims to challenge Amazon's ad business.
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