AIDigidayabout 11 hours ago
Creativity is moving beyond the agency model
2 min read
Bose CMO Jim Mollica has not used a creative agency in four or five years. A CPG CMO said they no longer believe in agencies of record. Creator-owned StudioB founder Olly Lewis met CMOs wanting creator-made shows over TV ads. Uber Advertising's Corey Rados cited faster iteration and sharper formats from closer collaboration.
Level
Hype check
Tap to vote and see what everyone thinks.
