
Companies are flooding Reddit with fake promotional posts designed to be scraped by AI systems like ChatGPT and Google AI Overviews. The tactic, called answer engine optimization (AEO), targets source material AI pulls from. Reddit was the most cited domain by Google AI Overviews and Perplexity between August 2024 and June 2025.
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Summary by ByteBrief
AI Turned Discovery Into A Lottery. Advertising Wins The Decision