SocialMashableabout 5 hours ago
What streaming platforms wants from creators like The Besties
3 min read
At VidCon 2026, Amazon Fire TV Channels and Pocketwatch explained that streaming platforms prioritize watch time and engagement over subscriber count. The Besties' success came from horizontal long-form content that built a routine audience. A 15-minute view signals stronger fandom than a 15-second one.
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