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Salesforce completes the acquisition of startup Cresta for $2.7 billion. The deal aims to integrate Cresta's AI agent technology into Salesforce's enterprise cloud platform, expanding its capabilities in customer service and sales automation for existing clients.
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Salesforce Buys Braze for $5.66 Billion
Salesforce agrees to buy Braze for $5.7 billion

Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)