GamingMashableabout 1 hour ago
The NFL's female-focused WAG campaign isn't fooling anyone
6 min read
The NFL's "helmets-off" strategy highlights quarterback relationships to reach women and young fans. Justin Herbert, Joe Burrow, and Jaxson Dart appeared with partners Madison Beer, Olivia Ponton, and Marissa Ayers, who collectively have over 70 million followers. Critics say the approach underestimates women's genuine football interest.
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