AIDigidayabout 1 hour ago
Ogilvy and CAA launch AI celebrity ad partnership
6 min read
Ogilvy and Creative Artists Agency launch a partnership to clone celebrity talent for AI ads. The system uses 204 cameras to capture actors and athletes. It reduces cost-per-asset by 65-75% and plans pilots towards the end of the year. CAA clients own their digital likenesses and approve all materials.
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