AIFortuneabout 2 hours ago
Adobe CMO on AI-powered brand discovery
5 min read
Adobe CMO Lara Balazs says brand discovery is shifting from search engines to AI interfaces. Adobe developed LLM Optimizer to track brand visibility in AI-generated responses, achieving a 200% increase for products like Acrobat and Firefly. CMOs now require financial fluency and technical literacy alongside traditional marketing skills.
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