GamingDigidayabout 1 hour ago
EA Launches Bundled Ad Package for Holiday Season
1 min read
Electronic Arts is rolling out 'Moments of Play,' a new bundled ad package for the 2026 holiday period. The offering combines ad units and brand integrations across its premium game portfolio, including EA Sports FC 27 and College Football 27. This marks EA's first major push to sell ads as a formal business unit, aiming to simplify buying for advertisers by offering a single purchase across multiple titles.
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