AIDigidayabout 1 hour ago
Marketers Boost Budgets for AI Search Concerns
1 min read
Marketers are using concerns about AI search tools like Google's AI Overviews and ChatGPT to argue for higher media budgets and increased upper-funnel spending. A Dept survey found 61% of U.S. consumers used an AI assistant for shopping research in the past three months. The IAB revised its 2024 U.S. ad spend growth estimate upward from 9.5% to 12.3%, partly due to this trend.
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