DevDigidayabout 4 hours ago
Omnicom and Disney bring sequential ads to streaming
2 min read
Omnicom Media and Disney Advertising partnered to deliver sequential ads across Disney's streaming VOD and live programming, replacing repetitive commercials with evolving creative messages. The solution, live in the U.S. with Europe and Latin America planned for 2026, uses Innovid technology and targets the 61% of viewers frustrated by seeing the same ad repeatedly.
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